Our mission is to help attorneys transform preparation into performance so jurors receive the client's case as it was intended.
Every trial attorney has experienced this frustration.
You know the law.
You know the facts.
You believe in your client.
Yet somehow the jury doesn't receive your client's case as you intended.
You may have:
- Brilliant legal analysis.
- Compelling facts.
- Persuasive evidence.
- A compelling story.
But if your delivery creates confusion, distraction, uncertainty, or distrust, the message arrives damaged.
The Persuasion Arts In Action® methodology is organized around five performance pillars that follow the natural progression of preparing, presenting, and proving a case.
The Five Performance Pillars
Narrative & Language - Developing and communicating the client's story.
Objective & Alignment - Defining what you want to accomplish and ensuring your choices support the client's narrative, the legal requirements, and the merits of the case.
Voice & Movement - Shaping how jurors experience the story through vocal and physical communication.
Orchestration & Investment - Bringing voice, movement, pace, emphasis, silence, and expression together with the appropriate level of investment.
Demeanor & Credibility - Building the confidence and trust that shape how jurors receive the case.
Together, these five pillars are expressed through ten observable performance competencies that can be assessed, developed, and refined.
"Mark’s program was a 100% value add. Literally all of his suggestions were useful and many were quite important. I am a senior trial lawyer with over 30 years experience and I found Mark’s input and practical advice to be the best trial advocacy help I had since I went to trial practice training at the Department of Justice in the mid 1980’s."
— James McGinnis, Partner, Sheppard, Mullin, Richter & Hampton, LLP
A Methodology Built Over Two Decades - Explore the Ten Performance Competencies
A Systematic Approach to Trial Performance
Persuasion Arts In Action® is a Trial Performance Consulting practice helping attorneys transform preparation into persuasive courtroom performance through a systematic methodology for developing the observable skills that shape how advocacy is delivered and received.
CLE Seminars & Workshops
Interactive performance-based CLE seminars that build practical courtroom storytelling, delivery, and presence while earning valuable credit.
Witness Preparation
Targeted preparation that strengthens witness clarity, composure, and credibility in direct examination and demanding cross.
Jury Selection & Voir Dire Strategy
Strategic jury selection support that sharpens voir dire questions and juror assessment for stronger panel dynamics.
Guidance Through Every Stage of Trial Preparation
Persuasion Arts In Action® supports attorneys throughout all stages of litigation - from case preparation through courtroom performance - helping them deliver their advocacy with greater clarity, credibility, and impact when it matters most.
Mark Bauman – President & Founder
Mark Bauman is a Trial Performance Consultant and creator of the Persuasion Arts In Action® methodology, built around the Five Performance Pillars and Ten Observable Performance Competencies.
His practical framework helps attorneys communicate with greater clarity, credibility, and persuasive impact.
He works with attorneys in both civil and criminal matters to strengthen trial performance throughout all stages of litigation, including case narrative, witness preparation, jury selection, opening statements, trial presentation, and closing argument.
His consulting experience spans antitrust, child abuse, contract disputes, discrimination, insurance bad faith, medical malpractice, personal injury, wrongful death, and wrongful termination.
His consulting work contributed to one of Arizona’s Top 10 Civil Verdicts of 2016, and he is a frequent CLE presenter for the State Bar of Arizona and law firms nationwide.
Mr. Bauman’s approach is informed by more than 25 years of professional experience as an actor, director, educator, and communication coach. He has taught and presented at Arizona State University, UCLA, USC, the American Conservatory Theater, Deerfield Academy, and numerous legal organizations.
A three-time honoree in Who’s Who Among America’s Teachers, Mr. Bauman has held professional memberships in the American Society of Trial Consultants, Actors’ Equity Association, the American Guild of Musical Artists, and is currently a member of SAG-AFTRA.